Even as the digital landscape continues to evolve, SEO continues to be one of the most cost-effective and sustainable strategies for promoting visibility and organic traffic as well as long-term sustainable growth. A large part of SEO involves making data-driven strategies, and that is why some of these SEO statistics for 2025 make for essential reading for any business and digital marketing agency.
Google continues to remain the most popular search engine with almost 90% of the total market share.
Even with the introduction of AI-influenced search, Statista has affirmed Google continues to remain the dominant force in the search engine market, holding a lion’s share of 89.74%. Second place goes to Bing with a not-so-close 4.04%. In an Australian context, 93% of all search engine usage comes from Google. This goes to show that any SEO optimisation must principally focus on the Google algorithm to achieve the maximum results.
75% of users never go past the first search engine result page.
The end goal of SEO is to get to page 1 and stay for as long as possible. While this is challenging, your likelihood of being discovered by potential customers increases substantially, and the possibility of converting visitors into frequently paying customers makes the effort worthwhile in the long run.
Mobile devices account for 84% of all Google visitors.
Studies have shown that over 84% of visits to Google come from mobile devices. With billions of devices connected to Google, it is very likely that customers are more likely to discover your products and services via mobile rather than computer. With Google also favouring a “mobile-first” approach, the moral of the story is that you should make it a top priority to invest in mobile SEO.
Organic search continues to be the #1 traffic source for websites.
According to HubSpot, organic discovery and searches by users continue to remain the #1 way websites receive traffic. This statistic is a reflection of the long-term success of SEO. While paid methods such as PPC can generate instantaneous results, they cannot be implemented on a regular basis. If you’re looking for a marketing strategy that is free, generates organic traffic, and is sustainable in the long run, there is nothing better than a well-executed SEO strategy.
Almost 50% of Google searches have local intent behind them.
Research conducted by Google and Embrayo Marketing shows that around 46% of all Google searches are in relation to local products and services. This is a clear indication that many online users are looking for content, offers, and recommendations from within their own communities. Based on this trend, it is advisable for any SEO strategy to focus on local SEO and targeting local consumers. This is an important part of establishing a foundation before your brand expands its reach.
Over 20% of Google users worldwide use voice search features.
Google data shows there has been an increase in the number of users relying on voice search features, with the most recent estimate being at 20%. A study by Global Web Index states that around 27% of the entire population engage in voice searching.
These studies and many others indicate that as more and more consumers begin to adopt smart speakers such as Alexa and voice assistants such as Siri and Bixby, voice search will most likely become a more dominant force, even more so than keyword SEO. For any business, adapting to these new realities is key if they wish to stay ahead of the competition. This makes integrating voice assistant functionality and focusing on other voice-related SEO a major part of any modern SEO strategy.
Other voice search statistics include:
- The average voice search result loads at an average of 4.6 seconds, making it 52% faster than the load time of an average web page. (Source – Backlinko)
- The average page Google voice search result contains 2312 words (Source – Backlinko)
- Mobile voice searches are 3X more likely to have local intent compared to text searches (Source – Search Engine Land)
Conclusion
The SEO landscape of 2025 and beyond is in a state of constant evolution, and the statistics we’ve shared above aren’t just numbers—they are a reflection of what users want and look for. For a business looking to stay ahead of the competition, having a clear SEO strategy backed by data-driven insights is key, and you will find that our Sydney digital marketing agency is well-suited to give your business the edge. Don’t delay, call AT Digital IO and start the journey of ranking higher, reaching further, and growing faster in 2025 and beyond.
